How can we make it more attractive for companies to support the WWF? We invent a new media-format: The WWF domain for good.
For every company that supports the WWF, we allow them to change their web-adress from www.deutschepost.de to wwf.deutschepost.de. Everytime someone visits the existing website, he gets redirected to the wwf.-version.
Thus, wwf. becomes the first URL-certificate for companies in the world.