Advertising, Art Direction, Creative, Work

Stones telling stories
– The online holocaust memorial

50 % of all young Germans don´t know what „Holocaust“ means. That´s why we transferred the Stumbling Stones, one of the most moving Holocaust memorials, into the digital world.

For every victim of the fascist Nazi regime, artist Gunter Demnig places a brass memorial stone into the pavement of German cities. We wanted to make young people stumble upon these stones in a place where they spend most of their time: online.

Produced in 2012.