Produced for Mercedes Benz F1 in 2012.
50 % of all young Germans don´t know what „Holocaust“ means. That´s why we transferred the Stumbling Stones, one of the most moving Holocaust memorials, into the digital world. For every victim of the fascist Nazi regime, artist Gunter Demnig places a brass memorial stone into the pavement of German cities. We wanted to make young people stumble upon these stones in a place where they spend most of their time: online. Produced in 2012.
Produced for the Deutsches Rotes Kreuz/German Red Cross in 2012. There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it.