All posts filed under: Advertising

WWF
– Domain for good

How can we make it more attractive for companies to support the WWF? We invent a new media-format: The WWF domain for good. For every company that supports the WWF, we allow them to change their web-adress from www.deutschepost.de to wwf.deutschepost.de. Everytime someone visits the existing website, he gets redirected to the wwf.-version. Thus, wwf. becomes the first URL-certificate for companies in the world.

Stones telling stories
– The online holocaust memorial

50 % of all young Germans don´t know what „Holocaust“ means. That´s why we transferred the Stumbling Stones, one of the most moving Holocaust memorials, into the digital world. For every victim of the fascist Nazi regime, artist Gunter Demnig places a brass memorial stone into the pavement of German cities. We wanted to make young people stumble upon these stones in a place where they spend most of their time: online. Produced in 2012.

DRK
– Online Street Musicians

Produced for the Deutsches Rotes Kreuz/German Red Cross in 2012. There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it.